Everyone has a different intention when it comes to their desired Halloween makeup look. Some of us want to look scary, some of us want to look ethereal, and perhaps some of us just want to look cute AF. Is that too much to ask? However, with the amazing influx of Halloween makeup inspiration these days via Instagram and YouTube, it can be easy to feel like our costume has to be intensely over the top in order to be memorable—veering aggressively sultry or caricature-esque in impact. So we decided to do some digging. After all, there has to be some middle ground, right? Cute costumes and makeup aesthetics that are entrancing to look at and emulate but still feel fun, sweet, and whimsical in nature.

This year, we did the work for you to find eight ultra-cute Halloween makeup looks to satisfy any and all palettes. From nostalgic blasts from the past to saccharine inspiration drawn from our favorite Halloween sugar-laden treats, keep scrolling. Ahead, eight screenshot-worthy (and very cute) Halloween makeup looks to try ASAP this season. 


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