Though we’re all for innovation in the beauty category, there’s something to be said for leaving all the bells and whistles to the wayside and honing in on making the basics really, really good. (Plus, there’s the whole paradox-of-choice thing, where more choices can actually make us less happy.) This minimalist mindset is the ethos behind new bodycare brand Nécessaire. Founded by Into the Gloss co-founder Nick Axelrod and Estée Lauder veteran Randi Christiansen, Nécessaire whittles your bodycare essentials down to just three chicly packaged products: a body wash, body lotion, and something called Sex Gel. According to the two founders, Nécessaire wants to make your bodycare experience more than just about cleansing; it wants to make it self-care, which means all the products are pH-balanced, full of skincare-quality ingredients, and free of parabens, sulfates, phthalates, and more.


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