Ouai Haircare is the brainchild of celebrity hair guru Jen Atkin. She’s the hairstylist of A-listers like Rosie Huntington-Whiteley, Bella Hadid, Chrissy Teigen, and the entire Kardashian empire. She’s also the brand ambassador behind Dyson’s techy new hair tools, so it’s safe to say that she has a lot on her plate and just as much knowledge and experience to pull from. So while we trust Ouai’s sweetly scented products for all our haircare needs, from the brand’s Dry Texture Foam ($28) to the Matte Pomade ($24), we’ve never really thought of it as a fragrance brand.

That’s about to change since Atkin just announced that four full-size fragrances are coming our way. Even though the brand has released limited-edition rollerball perfumes in the past, this marks its first real debut into the fragrance market. Keep scrolling to learn everything you need to know about these four new fragrances. Plus, find out which one is best for you.


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