To us, Amazon is like the Trader Joe’s of beauty shopping. By that we mean that it has pretty much everything we could ever need. Whether it’s hair, makeup, skincare, or wellness products, it’s convenient that we can add everything we need to our cart all at once. But before we list all of the reasons we love Amazon, we’ll just stop to say that this month’s new launches are dangerous for our bank accounts.

This month, it’s all about brand-name products, and some of our favorite brands at that. There’s a buzzy Australian clay mask, a drugstore mascara, and a new version of a cult-classic face mist. Keep scrolling to see the 15 best new Amazon launches of August.


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