Let’s face it: All beauty-product lovers have a tight-knit relationship with Ulta. From constant, brand-spanking-new arrivals to ridiculous sales, Ulta has become the one-stop-shop for all things beauty. But our favorite part of Ulta—its massive selection—is both a blessing and a curse, as clicking through page after page of must-have products can get a tad overwhelming (and expensive if you’re just buying on impulse).
To save a headache and a bit of cash, we connected with Ulta reps to learn about the 20 best-selling, fan-favorite products of 2017. Shop them all, below.
What are your favorite Ulta products? Let us know in the comments below.