These 15 Jelly-Textured Beauty Products Are Like ASMR

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We need to talk about the jelly trend. No, we’re not talking about the fruity spread we used to eat on toast before avocado became the norm. Instead, we’re talking about the new beauty trend in which buzzy ingredients like hyaluronic acid, charcoal, and vitamin C are suspended in a jiggly gel consistency. Although it seemed to start with skincare, it has since moved on to encompass all other forms of beauty products, including haircare and makeup. As always, we have to start at the beginning, which is why we asked cosmetic dermatologist Dendy Engelman, MD, to weigh in on all things jelly skincare.

Historically, gel moisturizers have used skin-drying alcohol as a prime ingredient, so they are least hydrating and most potentially drying,” she explains. “The good news is that the latest gel hybrids, like hydrogels, are able to bridge the gap between oily lotions and drying gels.” In other words, the new class of jelly skincare has been updated to provide real benefits. It’s not all talk. “Take the SkinMedica HA5 Rejuvenating Hydrator ($178) for example. This hydrator contains five different types of hyaluronic acid for continuous skin hydration, and the alcohol ingredient is second to last on the ingredient list,” Engelman points out.

While there are a variety of different ingredients used to create the actual jelly texture, most of these gelatinous beauty products contain active botanicals and other elements that are equally as beneficial to the skin and hair, which makes them comparable to other, more traditional products on the market. To distinguish the good from the great, keep scrolling to see the 15 best jelly-textured beauty products that are as fun to use as they are effective.



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